- Technique unveils a brand new Bitcoin emblem and orange coloration scheme representing its Bitcoin technique
- Saylor is predicted to debate the rebrand through the firm’s earnings name on Wednesday night
- Technique at the moment has 471,107 Bitcoin in reserve value $45.8 billion
MicroStrategy, the biggest company Bitcoin holder, has introduced it’s rebranded to Technique and unveiled a brand new Bitcoin emblem.
In a submit on X, Michael Saylor, co-founder of Strategy, merely stated: “new model, similar technique,” with a picture of him in entrance of the corporate’s new emblem.
New ₿rand, Similar Technique pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement launched on February 5, Technique stated the rebrand was a “pure evolution of the corporate, reflecting its focus and broad enchantment.” The stylized “B” within the new emblem represents Technique’s Bitcoin technique whereas the orange coloration highlights “power, intelligence, and Bitcoin,” in response to the press launch.
Technique’s inventory ticket, MSTB, stays the identical.
The rebrand comes forward of the corporate’s earnings name on Wednesday night, throughout which Saylor is predicted to debate it.
Bitcoin shopping for technique
Since 2020, Technique has employed a Bitcoin shopping for technique; nonetheless, over the previous yr, it has ramped up its efforts. In November, Saylor introduced that the corporate was raising $21 billion from a stock sale so it might purchase extra Bitcoin.
In response to knowledge from SaylorTracker, the corporate at the moment has 471,107 Bitcoin value $45.8 billion.
Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the best digital transformation of the twenty first century.”
Different firms following in Technique’s Bitcoin shopping for footsteps embrace Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.