Skilled analysis has proven that celebrities and followers are equally important in celebrity-fan relationships (link). Earlier than social media, interacting along with your favourite artist was unattainable. The closest interplay doable could be from studying a current newspaper interview.
As social media surged, these with fame had been in a position to show their persona to followers. Nevertheless, this was no completely different than viewing a newspaper – besides with extra colours and interactivity. As of the twenty first century, the adoration and assist of followers raised celebrities to new heights the place enterprise and model creation grew to become prevalent (link). Nonetheless, this evolving type of enterprise is closely flawed since celeb advertising is restricted because it’s geared toward their present followers.
Different platforms have tried to create each revenue and connection, resembling Cameo, TrueFan and TRING. Every of those companies presents followers the flexibility to pay and obtain content material at their request. On paper, these companies appear good, a celeb could make some facet earnings interacting with followers and bridging the hole between them. Lecturers, social scientists and professionals have said a darker facet to those companies (link) and fairly than supporting shut connections with artists they as an alternative turned artists into digital puppets, of which a consumer can carry out digital ventriloquism to play with a celeb’s persona. These companies prey upon the artists, taking proportion cuts and utilizing their picture to idiot followers into considering interplay is significant. The result’s an unhealthy energy dynamic between celebrities and their followers – dictated by cash fairly than group engagement. These are the only companies for supporting artists to attach with their followers.
That’s till nOFTEN launched their one-of-a-kind celebrity-fan NFT (non-fungible token) platform. NFTs are bodily property, changed into digital property, securely saved on a blockchain. The blockchain automates transactions and ensures the proprietor’s property keep of their possession. Blockchains nonetheless require a market to commerce. Thus nOFTEN produced a superb market for artists, celebrities and followers worldwide.
The expertise with nOFTENis easy, an artist joins, verifies his identification after which will get a bustling platform to create and distribute content material. nOFTEN supplies the artists with the liberty to create and specific themselves to followers. For followers, they will personal eternal, passionately made creations from these they adore. The NFTs provided on the platform aren’t solely demanded content material resembling these on Cameo. As a substitute, there are alternatives to personal items of artwork or significant memorabilia. The platform presents extra incentives, together with verified accounts to cease inauthentic resellers, royalties and freedom to be inventive.
The nOFTEN platform intends to additional reinforce the connection between communities and artists sooner or later. Their roadmap plans out future options together with staking for his or her $NOF token and a DAO (decentralized autonomous group). By enabling a DAO for nOFTEN, each artists and followers can work collectively to make use of $NOF, the mutual monetary asset. Working collectively, the nOFTEN group can change the foundations and legal guidelines of the platform.
With that, it’s clear nOFTEN supplies the primary limitation-free platform to assist celebrity-fan interplay. This platform supersedes rivals by making a limitation-free ecosystem. The constraints and points embrace a restricted sphere of affect, unhealthy energy dynamics and social management. The nOFTEN platform fixes all these points by providing a hub of like-minded artists and nOFTEN companions for collaboration. The unhealthy energy dynamic is eliminated by selling inventive freedom, not inventive management. Additional, the longer term DAO permits each events to harmoniously assist one another and the broader group. The connection between followers and celebrities has by no means been stronger because of the nOFTEN market. Go to the nOFTEN web site here.
A brilliant-rare and distinctive platform, will you expertise the nOFTEN revolution along with your favourite celeb?