Donald Trump Jr. has sparked recent curiosity with a $4 million stake in Thumzup Media Corp., a little-known Los Angeles startup navigating the crowded world of social media and promoting tech.
Thumzup, which pays on a regular basis customers to advertise manufacturers on Instagram, hasn’t made a lot noise financially because it reported simply $151 in income and over $2 million in losses within the first quarter of 2025.
Nonetheless, the corporate has grow to be a curious image of a rising development: companies stockpiling cryptocurrency as a part of their company technique.
Trump Jr.’s 350,000 shares’ price transfer appears much less about short-term earnings and extra about backing a brand new sort of digital play.
Thumzup’s board has greenlit a daring shift in technique: permitting as much as 90% of the corporate’s liquid property to be held in Bitcoin.
As of early July, the corporate held 19.106 BTC, roughly $2.1 million at present market worth.
Whereas the “Bitcoin treasury” playbook has been popularized by firms like MicroStrategy, Thumzup seems to be taking it a step additional.
After elevating $6 million in a latest non-public funding spherical, the board gave the go-ahead to diversify its crypto holdings to incorporate Ethereum, Solana, Dogecoin, Litecoin, Ripple, and USD Coin.
Firm leaders say the expanded portfolio is designed not simply to hedge in opposition to Bitcoin’s volatility, but in addition to faucet into the broader upside of the crypto market.
It additionally opens the door for accepting crypto payments from Thumzup’s rising base of over 1,000 advertisers.
Trump household’s rising curiosity in crypto
The Trump household is making deeper inroads into the crypto world.
Each Donald Trump Jr. and his brother Eric are advising Dominari Securities, the agency that led Thumzup’s latest funding spherical and started investing in a Bitcoin ETF earlier this yr.
Eric has additionally taken a seat on the board of Metaplanet, a Japanese firm that pivoted from the hospitality enterprise to turning into a serious Bitcoin holder.
On the similar time, Trump Media & Expertise Group, which owns Fact Social, lately locked in $2.3 billion in funding, a lot of it reportedly geared toward Bitcoin-related investments.
The Trump household’s deepening ties to cryptocurrency mark a pointy shift from their earlier stance. As soon as a vocal skeptic, former President Donald Trump now says he desires to make the US the “crypto capital of the world.”
For the Trumps, embracing crypto isn’t nearly monetary alternative, it’s additionally a strategic transfer to attach with a rising base of digital asset fans and keep related in a fast-changing financial panorama.
