Michael Saylor, a high-profile Bitcoin backer and co-founder of Technique, once more used a pop-culture picture to push a Bitcoin message on X.
He posted an AI-generated image that casts him as Indiana Jones inside what seems to be like a South American temple, and he captioned it, “I went in search of gold… and located one thing higher.”
Quick and pointed, the publish repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Tradition
Based on Saylor’s posts, this isn’t a one-off stunt. He not too long ago shared one other AI picture that styled him like Tyler Durden from Combat Membership.
The visuals are easy — they seize consideration — and so they preserve Saylor in headlines. Reviews have disclosed that the imagery follows a giant company transfer, which helps clarify why the social posts are greater than memes.
I went in search of gold… and located one thing higher. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based mostly on experiences, Strategy introduced on July 29 that it purchased 21,021 BTC for roughly $2.46 billion. That buy introduced the agency’s complete to 628,791 Bitcoin.
On the time of the announcement, these holdings have been price greater than $70 billion. These are the concrete figures right here: the BTC counts are secure on a ledger, whereas greenback values shift with the market.
Why The Photos Matter
The photographs serve a transparent goal. They sign confidence to buyers and followers, and so they steer the dialog towards Saylor’s long-held message that Bitcoin is superior to gold as a retailer of worth.
Quick messages attain a large viewers quick. Longer background posts preserve the story alive.
A Authorized And Valuation Be aware
Reviews have raised a second level: AI art that borrows well-known characters can contact on rights and picture questions. The posts don’t look like affiliated with film studios or rights holders.
That might result in debate, not instant motion. Additionally, greenback valuations tied to Bitcoin will transfer up and down with the market, so citing BTC counts with a date provides readers a clearer image.
Based on filings and public posts, the information are easy: Technique purchased 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones picture is commentary and advertising and marketing rolled into one. It’s eye-catching. It’s additionally a reminder that fashionable company messaging mixes finance and showmanship, whereas fundamental accounting — what number of BTC and after they have been purchased — nonetheless issues most.
Featured picture from Unsplash, chart from TradingView
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