- JustGiving now accepts over 60 cryptocurrencies for individuals to donate with
- 94% of crypto customers are Millennials and Era Z
- Greater than $2 billion has been donated to charitable causes over the previous 5 years
UK-based fundraising platform JustGiving is teaming up with The Giving Block, a digital asset firm, to begin accepting crypto donations.
JustGiving now permits customers to donate in additional than 60 cryptocurrencies, together with Bitcoin, Ethereum, Tether, and Doge, in response to a report from UK Fundraising. The transfer comes because the crypto market is experiencing a surge in worth, with Bitcoin recording a brand new all-time excessive of over $94,000 yesterday on CoinMarketCap.
In response to JustGiving’s web site, over the previous 24 years, the fundraising platform has raised $7.2 billion (£6 billion) and is trusted by hundreds of charities worldwide, together with the Alzheimer’s Society, the British Coronary heart Basis, Macmillan Most cancers Help, and Thoughts.
Pascale Harvie, President and Normal Supervisor of JustGiving, stated:
“Lately there was a surge in using cryptocurrencies and our choice to allow cryptocurrency donations is the newest demonstration of our dedication to forward-thinking innovation.”
Tapping right into a tech-savvy demographic can be key. In response to JustGiving, 94% of crypto customers are Millennials and Gen Z.
Alex Wilson, co-founder of The Giving Block, stated that “charities must faucet into this new donor demographic,” including:
“580 million individuals now use cryptocurrency all over the world and the market is value practically $3 trillion. Our purpose is to make accepting cryptocurrency donations simply as straightforward as taking another on-line donations.”
In a 2024 Annual Report from The Giving Block, it famous that greater than $2 billion has been donated to charitable causes over the previous 5 years.