Hasbro and Mattel Shares Up After Releasing Q1 2023 Results and Signing Licensing Agreements


Earlier this week, Mattel and Hasbro introduced that they’ve entered into multi-year licensing agreements to create co-branded toys and video games from a few of their hottest manufacturers.

Shares of Hasbro Inc (NASDAQ: HAS) and Mattel Inc (NASDAQ: MAT) edged increased on Thursday, April 28, 2023, after the 2 veteran toy firms reported first-quarter monetary outcomes. Hasbro shares closed Thursday buying and selling at $58.93, up 14.63 p.c from the day’s opening worth. However, MAT shares closed the day buying and selling at $18, up 6.07 p.c from the opening worth.

Hasbro Q1 Monetary Outcomes

In response to the corporate’s Q1 2023 monetary outcomes, Hasbro topped analysts’ expectations after reporting internet income of $1 billion, whereas Wall Avenue estimated the toy firm would publish internet income of $878.4 million in the course of the quarter.

However, the corporate’s income declined by roughly 14 p.c from $1.16 billion throughout the identical interval final 12 months.

Notably, the corporate’s wizards and digital gaming internet income elevated by 12 p.c YoY with progress in each MAGIC and D&d. MAGIC Reportedly, THE GATHERING reported income progress of about 16 p.c.

“We anticipate the constructive momentum for MAGIC to proceed with Q1 additionally seeing certainly one of our most profitable pre-orders ever for our upcoming Universes Past The Lord of the Rings: Tales of Center-Earth set which is able to launch in late Q2. Given our launch calendar, we anticipate income for MAGIC to be down in Q2 however up solidly in Q3 and for the total 12 months,” Chris Cocks, Hasbro CEO, noted.

Mattel Q1 Outcomes

Throughout the first quarter, Mattel posted internet gross sales of about $815 million, down 22 p.c YoY. Because of this, the corporate famous that its internet loss for the primary quarter got here in at roughly $106 million, in comparison with final 12 months’s internet revenue of about $21 million.

“Whereas retail stock administration impacted the primary quarter’s outcomes, the underlying enterprise carried out nicely. Mattel achieved progress and gained market share, per Circana. The basics of our enterprise are sturdy. We anticipate to outpace the trade, achieve market share, and obtain our full-year steerage. We’re nicely positioned to proceed executing our multi-year technique and create long-term shareholder worth,” Ynon Kreiz, Chairman and CEO of Mattel, noted.

Mattel and Hasbro: Future Outlook

Earlier this week, Mattel and Hasbro introduced that they’ve entered into multi-year licensing agreements to create co-branded toys and video games from a few of their hottest manufacturers. Reportedly, Hasbro will create Barbie-branded Monopoly video games which can be anticipated to launch later in 2023. However, Mattel will produce Transformers-branded UNO video games, which is able to equally be launched later this 12 months. Moreover, Mattel will debut Transformers-branded Sizzling Wheels automobiles early in 2024.

“With the key theatrical releases of the Transformers and Barbie motion pictures in summer season 2023, we’re excited to convey brand-new play experiences to followers, households, and film and toy lovers all around the globe,” stated Casey Collins, President, International Licensed Shopper Merchandise & Enterprise Growth.



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