The UFC has been criticized previously for the compensation allotted in direction of it’s expertise, who put their all in on one of the vital bodily enduring sports activities on the planet. The league can look to counter critics this week, courtesy of their present partnership with Crypto.com.
In a brand new announcement immediately, the UFC has shared that it’ll distribute $60,000 value of Bitcoin to fighters at pay-per-view occasions. Let’s check out the announcement, and what it means for the league and broader sport.
The UFC Continues To Push The Fold
The UFC was one of many first non-soccer sports activities leagues to try out fan tokens, courtesy of a cope with Chiliz, and has continued the crypto-related momentum with little worry of pushing into uncharted territory. It’s becoming for a non-traditional sports activities league just like the UFC. Final yr, the UFC secured it’s initial partnership with Crypto.com – a large 10-year, $175M deal that was unprecedented. The deal secured Crypto.com because the UFC’s first-ever ‘Official Battle Package Companion.’
In January, the league continued it’s endeavors into blockchain-related experiments, asserting a partnership with Dapper Labs for a brand new NFT market. This week’s announcement exhibits that they’re again for extra, with a brand new ‘Fan Bonus Of The Night time’ that can interact followers in a very distinctive method.
Followers will award three prime fighters on pay-per-view occasions, with $30,000 of BTC awarded to first place, $20,000 awarded to second, and $10,000 awarded to 3rd place – all paid in BTC.
This weekend’s UFC 273 occasion would be the first to host this fan bonus construction.
Crypto.com's partnership with the UFC will allow the trade to unveil some notably distinctive ranges of fan engagement that different conventional sports activities leagues is probably not keen to dive into fairly but. | Supply: CRO-USD on TradingView.com
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Impression On Sports activities At Massive
These fan engagement ranges could appear comparatively small at their face, however they present that the league is keen to be aggressive find ubiquitous methods to have followers really feel concerned. Whereas conventional sports activities leagues could also be slower movers in terms of new concepts like this, don’t be stunned to see them ultimately flip the nook – notably as stronger, extra established relationships with crypto companions and main leagues proceed to evolve.
There’s few leagues with an viewers the dimensions of the UFCs which might be attempting new fan-engagement concepts like this, so credit score is due for locating a technique to reward league fighters in a method that offers the followers a extra personalised expertise.
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